The FURMARK label and symbol itself will be an identifiable mark of quality and assurance that will be displayed in-store and on garments.
FURMARK at Manufacturer and Retail Level
Based on consumer research, and in partnership with relevant retailers, the International Fur Federation has been developing a labelling system for the FURMARK scheme to ensure it is fit for purpose ahead of the global launch in 2020.
The labelling solutions are being developed with leading experts and will incorporate the ChainPoint traceability technology to ensure full integration and transparency.
Retailers are an essential source of fur information for the public. Across a variety of channels, including online and at the point of sale, retailers proactively and reactively inform, advise, and assist those opting to purchase natural, sustainable garments, accessories, and home furnishings. Crucially, furriers play a vital role in repairing, remodelling, and refreshing fur garments and educating new and existing fur customers.
After manufacturers receive treated pelts from the dressers and dyers, fur can then be made into garments, accessories, or home furnishings. Manufacturers are highly skilled and individual, producing garments that have a timeless appeal, often using a mixture of traditional and modern techniques for hand cutting, stranding, and sewing fur.
A key part of the fur supply chain, manufacturers (and their processes) are an integral part of the FURMARK scheme, particularly when it comes to traceability. The final system, run by an independent third party, will protect the integrity of FURMARK.