FURMARK at Manufacturer and Retail Level

Based on consumer research, and in partnership with relevant retailers, the International Fur Federation has been developing a labelling system for the FURMARK scheme to ensure it is fit for purpose ahead of the global launch in 2020.

The labelling solutions are being developed with leading experts and will incorporate the ChainPoint traceability technology to ensure full integration and transparency.

 

All materials will include anti-counterfeit measures to ensure security and credibility of the brand. IFF are developing plans that will ensure that post-implementation checks are in place across the supply chain. This supports objectives to deliver genuine garments to the market.

RETAILERS

Retailers are an essential source of fur information for the public. Across a variety of channels, including online and at the point of sale, retailers proactively and reactively inform, advise, and assist those opting to purchase natural, sustainable garments, accessories, and home furnishings. Crucially, furriers play a vital role in repairing, remodelling, and refreshing fur garments and educating new and existing fur customers.

  

The retailers are also key in terms of positioning fur as a fashion item. Although FURMARK is focussing on certification and traceability, there is an opportunity for storytelling about the origin and process of creating beautiful styles in natural fur.

MANUFACTURERS

After manufacturers receive treated pelts from the dressers and dyers, fur can then be made into garments, accessories, or home furnishings. Manufacturers are highly skilled and individual, producing garments that have a timeless appeal, often using a mixture of traditional and modern techniques for hand cutting, stranding, and sewing fur.

A key part of the fur supply chain, manufacturers (and their processes) are an integral part of the FURMARK scheme, particularly when it comes to traceability. The final system, run by an independent third party, will protect the integrity of FURMARK.