What is Furmark®?

Global Certification and Traceability

Furmark®: the international mark of sustainable natural fur.

Furmark® is the comprehensive global certification and traceability system for natural fur that guarantees animal welfare and environmental standards.

Applying across the supply chain and with Furmark® products available to consumers from 2021, Furmark® is a simple, recognisable mark of quality, assurance, and confidence.

READ MORE
Global Certification and Traceability
Certification Programmes

Traceable, Verified, and Guaranteed

Furmark® animal welfare and environmental programmes are science-based, third-party certified, and transparent.

Furmark®  products  are  traceable,  verified,  and  guaranteed  to  have  met  recognised standards.

READ MORE
Fur products
Welfur
Certification Programmes

WelFur

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

READ MORE
North American farm-raised
Certification Programmes

North American farm-raised

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

READ MORE
Certification Programmes

North American wild fur

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

READ MORE
Swakara
Certification Programmes

Swakara

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

READ MORE
Sable
Certification Programmes

Sable

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

READ MORE
Dressers and Dyers
Certification Programmes

Dressers and dyers

FURMARK delivers the reassurance needed to confidently buy natural fur. The certification is transparent, traceable and readily accessible.

READ MORE
Trace your product

Traceability

Complementing the range of animal welfare and environmental sustainability programmes, the ChainPoint traceability system for consumers is central to Furmark®.

READ MORETRACE NOW
GOvernance

Globally-Recognised Standards

Natural fur is highly regulated at international, national, regional, and local levels: the certification system ensures that production meets strict, globally-recognised standards.

Furmark® has been developed in collaboration with major fashion groups: it is a collective effort between the fur sector, brands, and consumers.

READ MORE
Executive Summary

Ensuring Animal Welfare and Environmental Standards

FURMARK is the global certification and traceability scheme for sustainable, natural fur. FURMARK is a collective effort to deliver global standards. It ensures that each step of the production process meets strict requirements which reflect various globally recognized animal welfare and sustainability standards.

DOWNLOAD PDF